For nine years, my work has been guided by a curiosity to understand how design, interaction and motion transform ideas into meaningful experiences.
I’ve learned that creativity is equal parts study and play. Once you know the rules, you can bend them to create something new. I love that space where logic meets emotion and every pixel sparks a new possibility.
When I’m not designing, I’m usually playing guitar, somewhere between a metal riff and a piece of gear I definitely don’t need.
Welcome to my corner of the web, a glimpse into who I am, what I’m building and the ideas still on the way.
Enjoy the ride!
Industry — SaaS AI analytics
brand & strategy
2022
Soul Dogs
NFT & Metaverse Collection
Soul Dogs City is a metaverse NFT project with cute, fun dog characters from a 70s universe. The project focuses on community engagement, transparency, and shared decision making through a DAO.
The challenge
Create a visual identity that captures a warm, funky 70s vibe while scaling across characters, environments, and touchpoints in a transparent, community driven project.
Approach
During discovery we defined the brand essence as Warm Groove. The idea is a sunny, positive place that channels the groove of the 70s in a light, colorful way. The look and feel is fluid and movement oriented, echoing the lightness of soul and funk.
Identity
The identity draws from a Soul, Funky, and Groovy universe. Retro is the first characteristic, communicated in a playful, funky way. Characters are central to the brand and carry significant weight for the audience, with small stylistic details that make the difference. The system considers expansion across the project’s own metaverse.
Key Visual System
A mix of retro 70s graphic elements simplified into a distinct language: Stickers, Funky Effects, and Groovy Textures. These elements combine to frame characters and messages, creating energy while keeping things recognizable.
$bones token
Soul Dogs City has its own token called $bones. The symbol stays true to the identity and appears throughout the metaverse. It references the initial B and subtly echoes bone tips through its curves, uniting the token with the broader visual system.
Merch
The identity is built as a system that scales effortlessly across touchpoints. Its core shapes, character energy, and rhythmic textures maintain instant recognition while adapting to different formats and sizes. This flexibility lets the brand show up consistently, stay playful, and expand presence with each new release or activation.
Outcome
A cohesive identity that expresses a warm 70s spirit and supports a community first project. The system scales from characters to token, helping Soul Dogs City feel friendly, energetic, and ready for metaverse expansion.
Outcome
A cohesive identity that expresses a warm 70s spirit and supports a community first project. The system scales from characters to token, helping Soul Dogs City feel friendly, energetic, and ready for metaverse expansion.