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AIRA
Over the years I’ve learned that creativity is equal parts study and play. Once you understand the rules, you can bend them to make something new. I love that space where logic meets emotion, where every pixel has a reason to exist.
When I’m not deep in design, you’ll probably find me playing guitar, lost somewhere between a metal riff and a new piece of gear I swear I don’t need.
Welcome to my corner of the web. I hope it gives you a glimpse of who I am, what I’m creating, and the ideas still to come.
Enjoy the ride!
cursor
ai Fintech
uxui / brand / app
2022
Aira
AI Finance Advisor
Aira is a trusted AI for one‑to‑one, non‑judgmental money conversations on your phone. Built with AI and Machine Learning, it turns financial questions into clear, practical guidance so investors can make confident decisions.
The challenge
Investors consume large amounts of investment content in a passive, unfiltered way. The result is information overload and greater uncertainty at the moment of decision. Aira needed a brand and product experience that reduces noise and builds confidence.
Approach
We framed Aira as “Someone to talk to” first. The brand voice and product behavior are grounded in three core values: Cozy, Remarkable, and Sympathetic. The goal is a calm, human‑centred advisor that listens, answers plainly, and guides the next step.
Product experience
The UI applies the conversational identity to screens and flows, aligning visuals, tone, and interactions with the one‑to‑one advisor idea. The result is a consistent bridge between brand and product.
Expression system
To give the AI a relatable face, Aira uses seven expressions that adapt to the user’s reactions. These expressions help the product respond with empathy and make complex topics feel approachable.
Logotype
Subtle, tech‑forward details reference the AI nature of the product. The “i” character carries Aira’s expression, split between the dot and terminal to echo the conversational brand.
Key Visual System
The Expression Balloons are the core shapes in the visual language. They represent the user’s conversation with Aira. Layouts build on these balloons to highlight questions and answers, reinforcing that progress starts with asking.
Outcome
A cohesive identity and interface that communicate the full potential Aira offers to investors: a private, always‑available advisor that transforms confusion into clear next steps.
