"Hands on" - An essence that guides the visual identity

To create the visual identity, the first step was to identify in our discovery sessions an essence that summed up the brand, and we defined the essence as:

"Hands on: A process of building a journey that was not always so simple, now in a mentoring place.... Exercises, lectures and solutions. A hands-on Immersion that presents possibilities for paths, where ideas are emerging and need to be noted, emphasized and shared. A welcoming environment, created for sharing.”